Higher Education Influencer Marketing: A Step-By-Step Training Course

$1,000.00

2022 Session: July 1, 2022 through July 31, 2022

  • Influencer Marketing Basics
  • Understanding FTC Guidelines
  • Finding the Right Influencers
  • Reaching Out to Influencers
  • Vetting Influencers
  • Executing an Influencer Marketing Campaign from Start to Finish
  • Measuring the Data
  • Repurposing the Content

Category:

Real People. Real Stories. That’s Influencer Marketing.

Reach new audiences and build emotional connections with prospective students and parents! This REV online training course gives you the knowledge and tools you need to incorporate influencer marketing into your higher education digital marketing strategy.
This course covers:
  • Influencer Marketing Basics
  • Understanding FTC Guidelines
  • Finding the Right Influencers
  • Reaching Out to Influencers
  • Vetting Influencers
  • Executing an Influencer Marketing Campaign from Start to Finish
  • Measuring the Data
  • Repurposing the Content

Think You Don’t Need Influencer Marketing? Think Again.

Display ads, emails, and direct mail all serve an important purpose. But students recognize these as marketing tactics, which can lead to a sense of disconnection on the part of your audience.
How do you bridge this gap? Influencer marketing is one option.
Influencers have already cultivated a community of followers who trust them. When they share information about your institution online—today’s word-of-mouth the trust they have earned transfers to your institution, fostering credibility.
By activating influencers as part of your digital advertising strategy, you build emotional connections with your audience in ways that cannot be duplicated through traditional advertising methods.