Storytelling Meets Data: Optimizing Your Communication Flow to Increase Enrollment

$1,250.00

2022 Session: October 3 – November 11

  • 17 hours of asynchronous video content, available in the Rise LMS
  • Course workbook and resources
  • 3 live Zoom sessions (Week 1: Kick-Off, Week 4: Mid-Course, and Week 6: Closing)
  • Certificate of completion

Category:

Course Format

The format for “Storytelling Meets Data: Optimizing Your Communication Flow to Increase Enrollment” includes:

  • 17 hours of asynchronous video content, available in the Rise LMS
  • Course workbook and resources
  • 3 live Zoom sessions (Week 1: Kick-Off, Week 4: Mid-Course, and Week 6: Closing)
  • Certificate of completion

High-Level Learning Objectives Include: 

  • Understanding the importance of a communication flow and best practices
  • Identifying target audiences and learning how segmentation, timing, and frequency of communications impact effectiveness
  • Learning how to measure current communication flow efficacy and determine best metrics to measure future success
  • Identifying key stakeholders to include in audit process
  • Establishing the multi-channel approach that works best for your institution and your target audiences
  • Understanding the value of personalization and print pieces
  • Exploring ways to weave mission, vision, and values throughout your communication flow
  • Learning how to use your communication flow to tell the school’s story and represent your campus
  • Developing your institution’s email brand and learning how to craft eye-catching subject lines
  • Creating a plan for maintaining and regularly updating the communication flow