Storytelling Meets Data: Optimizing Your Communication Flow to Increase Enrollment
$1,250.00
2022 Session: October 3 – November 11
- 17 hours of asynchronous video content, available in the Rise LMS
- Course workbook and resources
- 3 live Zoom sessions (Week 1: Kick-Off, Week 4: Mid-Course, and Week 6: Closing)
- Certificate of completion
Course Format
The format for “Storytelling Meets Data: Optimizing Your Communication Flow to Increase Enrollment” includes:
- 17 hours of asynchronous video content, available in the Rise LMS
- Course workbook and resources
- 3 live Zoom sessions (Week 1: Kick-Off, Week 4: Mid-Course, and Week 6: Closing)
- Certificate of completion
High-Level Learning Objectives Include:
- Understanding the importance of a communication flow and best practices
- Identifying target audiences and learning how segmentation, timing, and frequency of communications impact effectiveness
- Learning how to measure current communication flow efficacy and determine best metrics to measure future success
- Identifying key stakeholders to include in audit process
- Establishing the multi-channel approach that works best for your institution and your target audiences
- Understanding the value of personalization and print pieces
- Exploring ways to weave mission, vision, and values throughout your communication flow
- Learning how to use your communication flow to tell the school’s story and represent your campus
- Developing your institution’s email brand and learning how to craft eye-catching subject lines
- Creating a plan for maintaining and regularly updating the communication flow