Storytelling Meets Data: Optimizing Your Communication Flow to Increase Enrollment

Course Format

The format for “Storytelling Meets Data: Optimizing Your Communication Flow to Increase Enrollment” includes:

• 17 hours of asynchronous video content, available in the Rise LMS
• Course workbook and resources
• 3 live Zoom sessions (Week 1: Kick-Off, Week 4: Mid-Course, and Week 6: Closing)
• Certificate of completion

High-Level Learning Objectives Include: 

• Understanding the importance of a communication flow and best practices
• Identifying target audiences and learning how segmentation, timing, and frequency of communications impact effectiveness
• Learning how to measure current communication flow efficacy and determine best metrics to measure future success
• Identifying key stakeholders to include in audit process
• Establishing the multi-channel approach that works best for your institution and your target audiences
• Understanding the value of personalization and print pieces
• Exploring ways to weave mission, vision, and values throughout your communication flow
• Learning how to use your communication flow to tell the school’s story and represent your campus
• Developing your institution’s email brand and learning how to craft eye-catching subject lines
• Creating a plan for maintaining and regularly updating the communication flow