Real People. Real Stories.
That’s Influencer Marketing.

Reach new audiences and build emotional connections with prospective students and parents! This REV online training course gives you the knowledge and tools you need to incorporate influencer marketing into your higher education digital marketing strategy.

Influencer Marketing Basics

Understanding FTC Guidelines

Finding the Right Influencers

Reaching Out to Influencers

Vetting Influencers

Executing an Influencer Marketing Campaign from Start to Finish

Measuring the Data

Repurposing the Content

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Think You Don’t Need Influencer Marketing? Think Again.

Display ads, emails, and direct mail all serve an important purpose. But students recognize these as marketing tactics, which can lead to a sense of disconnection on the part of your audience.

How do you bridge this gap? Influencer marketing is one option.

Influencers have already cultivated a community of followers who trust them. When they share information about your institution online—today’s word-of-mouth—the trust they have earned transfers to your institution, fostering credibility.
By activating influencers as part of your digital advertising strategy, you build emotional connections with your audience in ways that cannot be duplicated through traditional advertising methods.
And there’s data to support this claim. A recent Matter Communications Study found that 61% of consumers are likely to trust friends, family, or influencers, compared to 38% of brands.

Don’t Miss This Opportunity to Level Up Your Digital Marketing Strategy

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About Your Instructor:

Tori Canonge began her digital marketing career in 2014 when she started her first blog, which she built with the sole purpose of inspiring students to reach their higher education goals. After achieving success through content creation and digital marketing, she joined a full-service influencer marketing agency where she executed over 100 campaigns for some of the world’s largest brands, including Georgia-Pacific, NFL, Unilever, Hasbro, Kraft Heinz, and many more. Tori currently serves as the Director of Social and Influencer Strategies at enrollmentFUEL.